It’s easy to talk the talk. Indeed, many businesses do just that: promising things they know they can’t deliver and, by doing so, fail miserably at providing good old-fashioned customer service.

“At the forefront of everything you do, should be a commitment to take action,” says Daniel Negro, Director of Alexander Appointments.

“That is, you can talk all you like but are you backing up your claims with deliverables? Are you actually doing what you said you would?” asks Daniel.

Many businesses have their organisational values up for all to see but these values may not be evident in action. Daniel explains that people at the top of the organisation need to be proactive in actioning their business values, on a daily basis. This action will filter down the entire organisation which then becomes obvious to all external stakeholders.

“Customers and clients eventually uncover the cracks, so a focus on customer satisfaction is far more important than heavy marketing campaigns full of the ‘right’ speak.”

Daniel believes it is their focus on customer service that sets Alexander Appointments apart from other recruitment agencies.

“At Alexander Appointments, we always try to put ourselves in our clients’ shoes and constantly ask ourselves what we would want from a service provider and what we would expect if things went pear-shaped?”

And, sometimes, things do go pear-shaped. “

There are always curve balls thrown and issues to be overcome. We understand that it’s how we as a business respond to these problems that matters,” explains Daniel.

Ensuring they stay true to their business values is how Alexander Appointments gets through these problems.

At the end of the day, to succeed in business you simply must “live by what you promote.”

“Our organic growth is testament to the fact that we deliver the service we promise.”